The final stage of Website Design & Development is having visitors find your website on the internet. How is this possible with millions of websites already on the internet?
Good question! Search engines such as Google and Yahoo regularly search the internet with what is sometimes called “Bots, Spiders and Crawlers “. Whatever name you refer to them by, they all have the same purpose…to find Websites via keyword searches and links to and from your website, through the search engines.
The “Crawlers” (as we will refer to here) use various search techniques and algorithms to locate keywords, phrases and links on each website and rank them accordingly before displaying the results.
The process of optimising a website for these Search Engines is known as Search Engine Optimisation or SEO.
Your web site should complement all the other aspects of advertising your business. Your web site address must appear on every piece of existing marketing material that leaves your office – business cards, with compliment slips, brochures, letterheads, faxes etc. It should appear on every email you send or any advertising you do.
Jaffa Designs creates websites, with Search Engine friendly techniques to assist your business being found by the crawlers and in turn being located by keywords searches through the various Search Engines on the internet.
SEO consists of a number of areas such as:
- Rich Keyword placement and HTML Tags within the website
- Well written content designed to be read by visitors and by Web Crawlers
- Well structured web page design with clear uncluttered code
- Insertion of Meta tags and structured HTML tags
- Appropriate web site linking to and from other sites
- Submission to major search engines and selected directories
Jaffa Designs continues getting our clients great search engine rankings. We optimise all our web sites using search engine optimisation techniques that have lasting effects – recognizing that recent studies have revealed that over 90% of Web traffic utilises Google or Google-powered search engines. We use Google as our benchmark for all search engine optimization campaigns.
For further information on marketing your website through SEO please contact us directly.